The Digital Marketing Festival was a phenomenal online event that brought together the sport, physical activity, fitness, and leisure sector in a ground-breaking virtual experience. As the first-ever online festival of its kind, it delivered those coveted festival vibes right to your screens.

We understood the challenges faced by businesses, groups, and clubs in navigating the world of digital marketing. It often feels like being thrown into the deep end, trying to find your voice and showcase your uniqueness amidst a sea of competitors. And let's not forget the overwhelming technology, budgets, time constraints, engagement strategies, and never-ending metrics. It's enough to make anyone feel lonely, scared, and frustrated. But fear not! The Digital Marketing Festival came to the rescue, offering the perfect remedy to help you find your digital marketing mojo. Over five incredible days, participants had the opportunity to choose from an impressive lineup of motivating headline speakers, immerse themselves in the interactive Hangout Tent, and relax in the Digital Café, among other exciting activities.

If you missed any sessions or simply want to relive the magic, fear not! Recordings of all the amazing content are available, allowing you to catch up on the insights and inspiration you may have missed.

Once again, we thank our incredible sponsors—the Digital Marketing Institute, ukactive, Active Partnerships, and London Sport—for their invaluable support in making this festival a resounding success.

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We had five speakers Headlining each day of the Digital Marketing Festival. Watch back to see who will inspire you!

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Line Up

Our Line Up featured a range of activities and sessions. Join the Hub today and watch all sessions back.

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Still got some questions? We’ve got some answers.

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Headline Speakers

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Alison Battisby
- Headliner 24th April 11am

Alison Battisby is an international social media speaker and consultant, with over 14 years of social media marketing experience. Alison has been involved in some ground-breaking social media projects for brands including Heineken, Tesco, Estee Lauder and Hyatt Hotels as well as a range of start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is an accredited trainer by Facebook and Instagram. She teaches, creates, and consults on the latest social media marketing strategies. 

Oli Patrick
– Headline 25th April 11am

Oli Patrick is a leading expert in lifestyle management and a renowned physiologist who runs a wellbeing consultancy service and has founded an industry-specific education platform to drive practical coaching skills in the broader undervalued areas of lifestyle, including stress, sleep, toxicity, and mindset. As a serial entrepreneur and founder with vast experience in the field of lifestyle management, Oliver is set to share his story of navigating the world of digital marketing and growing your personal brand.

Ivo Gormley
– Headline 26th April 11am

Ivo Gormley is the founder and Chief Executive of GoodGym - a social enterprise that combines exercise with social good. It has grown to be a movement of 20,000 people in 59 cities and boroughs. He is a 2020 winner of the Cambridge Social Innovation Prize and advised on user participation for technology startups in UK and the US. He directed the film "Us Now", a documentary about participatory culture which was translated into 24 languages and his film The Runners was watched by millions online.

Preeti Shetty
– Headline 27th April 11am

Preeti is the CEO of Upshot, a social enterprise that helps non profits manage, monitor and evidence the community work they deliver. Preeti focuses her efforts on proving the difference charities can makes to people’s lives and communities through impact measurement and evaluation. Built in 2012 by the Football Foundation, Upshot is now used by over 1000 organizations across the UK and internationally.

Preeti has worked in the social change space for over 10 years, starting off at the BBC and working for various national and international NGOs and brands. A well-respected figure particularly in the sport for development space, Preeti was named one of The Sport Industry Group Next Generation Leaders in Sport, is an Independent Director of London Sport Trading and Brentford Football Club, is the Vice Chair of Street Child United, sits on the Women in Football Board Committee.

Diego Borgo
– Headline 28th April 11am

Diego Borgo is a Metaverse and NFT advisor, leading Fortune 500 brands into the Metaverse and NFT space. With over a decade of expertise in digital marketing and branding with in-depth knowledge and experience in the industry combined with 6+ years in the blockchain space, Diego is uniquely qualified to guide brands through the rapidly-evolving digital wild west that is web3.

Mollie & Rosie Kmita
– VIP Guests 24th April 2pm

ports Broadcasters and Founders of The Powerhouse Project

Mollie and Rosie Kmita are identical twins and former professional footballers. They now appear regularly as sports presenters, hosting their own segment on Soccer AM ‘Kicking it with the Kmitas’ alongside presenting Sky Sports Snapchat show, ‘The Dub’ and appearing regularly on Sky Sports News.

Away from presenting the twins are founders of The Powerhouse Project – an initiative which aims to empower the next generation of female leaders in Sport.

Daisy Domenghini
– VIP Guest 28th April 2pm

Daisy has been Managing Director of VaynerMedia EMEA since September 2022. Throughout her career she managed work across multiple disciplines from CRM through to ATL for some of the world’s biggest brands, including E.ON, News UK, Santander, Tripadvisor, Jagermeister and Red Bull.

Her personal ambitions as head of the agency are “to create an environment where people thrive and leave knowing more than when they started, setting them up for future success. I want to develop the best modern marketeers in the industry, a place full of platform practitioners who actually deliver work that real people see and react to, not just our peers.”

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Don’t worry if you missed the Digital Marketing Festival. All sessions were recorded and are available to watch for free. Just register to join the Digital Marketing Hub. And once you’re inside you can access all the Festival session recordings.

Our lineup begins each day in ‘The Headline Tent’ at 11am. Delivered by one of our guest speakers with a powerful story that taps into the potential of digital marketing. Each session is full of ideas, tips, knowledge and insights.

  • The Headline Tent sessions are scheduled every day @ 11am
  • Monday 24th April - Alison Battisby, Founder of Avocado Social
  • Tuesday 25th April - Oli Patrick, Co-Founder of Future Practice Ltd
  • Wednesday 26th April - Ivo Gormley, CEO of GoodGym
  • Thursday 27th April - Preeti Shetty, CEO of Upshot, London sport & Brentford FC Director
  • Friday 28th April - Diego Borgo, Branding and Web3

The afternoons are geared up for more intimate networking opportunities, which will see the VIP Tent, Hangout Tents and Digital Café open to meet likeminded people, share ideas and find solutions for your digital marketing.

  • Monday 24th April – VIP Guest Mollie & Rosie Kmita: Sports Broadcasters and Founders of The Powerhouse Project
  • Tuesday 25th April – Community Content Showcase in the Hangout Tent
  • Wednesday 26th April - The Co-creation Café in the Digital Cafe
  • Thursday 27th April - The Ideas Slam! In the Hangout Tent
  • Friday 28th April – VIP Guest Daisy Domenghini, Managing Director, VaynerMedia EMEA

Everyone is welcome, get engaged, embrace digital marketing and get educated, in a relaxed festival vibe.

Sean Longhurst

Sean has 12 years of experience creating teams and building communities in academia, charities, elite sport, coach development and physical activity. His focus is on supporting people to unlock their potential as leaders, coaches, sports practitioners and human beings through play and authenticity.

George Sheldon

George has seen first-hand the benefit the Digital Marketing Hub, in particular opportunities to develop new skills to enhance own business and delivering an even better service to their clients.  “I am really excited to be a part of the Digital Marketing Festival as it provides a fantastic opening for everyone in our sector to engage, and listen to some incredible guest speakers with some fantastic topics and ideas to support them further.”

Lee Timothy

Lee is a member of the CIMSPA Team, and a Festival Host, who is keen to see others harness the power of effective digital marketing to realise the potential of their product and business. “As an experienced coach and educator, I can see how the Digital Marketing Hub provides some valuable support for our sport and physical activity community, particularly for non-marketing specialists.”

Minal Hawkins

Minal is a huge advocate of the Digital Marketing Hub, having heard from CIMPSA members that such a fundamental resource is vital to ensure a level playing field in this ever changing world of technology. “The Digital Marketing Festival is an exciting opportunity to raise further awareness of this magnificent, free resource and how it can best support you in the growth of your brand and business! It’s a week that cannot be missed!”

Ollie Holt

Ollie’s passion is helping leaders, managers and organisations unleash potential. As project lead for the Digital Marketing Hub he can’t wait to welcome people at the Festival and provide a unique experience that helps people find their digital marketing mojo!


What does it cost to attend?

Nothing, attending is completely free, thanks to funding from Sport England and the National Lottery.

How do I get my place to attend?

Go to and complete the registration form which will give you full access to the Digital Marketing Hub and the full Digital Marketing Festival line up, sessions and activities.

Where is the festival?

The Digital Marketing Festival is being provided as an online experience using the Digital Marketing Hub community platform and App, combined with online sessions, meet & greets and a range of networking opportunities. When you register for the Festival you will also register for the Digital Marketing Hub and get immediate access to the community platform.

Do I have to attend all sessions and activities?

No, you can choose to attend only those sessions and activities that you want to.

I’m not available for the Headline sessions I’d like to attend. What can I do?

All Headline sessions will be recorded and made available for you to watch back in the Digital Marketing Hub. You will be able to join the conversation, discuss and share with others whatever time you are available.

  • Who is it for?

    The Digital Marketing Hub is free to access and provides support, guidance and resources tailored for anyone involved in sport and physical activity:

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Register for the Digital Marketing Festival today. It’s free!

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