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The 5 pillars of Digital Marketing

Posted by Gemma Bonska

Since the launch of the Digital Marketing Hub over 8,000 members have registered and they have all helped us learn and understand the needs of everyone using the DMH.

With consistent feedback and analytics we have taken the DMH to the next level!

As the DMH is designed specifically for the leisure, sport, fitness and health sector we felt it was important to connect our members mission and values with our own.

We want everyone to have a healthy balanced relationship with digital marketing – so in turn as our DMH members are busy helping clients, stakeholders and customers to be healthy, happy, and active.

Together, we recognise and support the need to have a healthy balance.

Welcome to the 5 pillars of Digital Marketing.

From our learnings we have identified that there is a consistent challenge and therefore direction which we have now developed. All the content that is produced within the DMH moving forward will be focused on one of our 5 pillars.

Allowing members new and existing to refine their journey and overcome any digital marketing sticking point.

Pillar 1 – Know your Audience  

Pillar 2 – Know your Community

Pillar 3 – Know your Message

Pillar 4 – Know your Tools 

Pillar 5 – Know your Success

To find out more about the 5 pillars and to get started, make sure you have joined the Digital Marketing Hub. 

In addition to the 5 pillars of Digital Marketing we have introduced the Silver Accelerator Programme, this is what the three groups form within the DMH community;

Ready – A group created for those who are less confident in digital marketing.

Revive – A group for those looking to upskill and get back into the digital marketing game.

Rise – A group for those who are comfortable in their actions but are looking for improved results from marketing activities.

We have created monthly challenges for each member which consist of bite size projects which will in turn support digital marketing development and earn members CPD points with CIMSPA.

To join a dedicated group and find a comprehensive range of support for digital marketing, simply register with the Digital Marketing Hub for free:

To find out more about the Digital Marketing Hub please visit

What’s happening in June?

Posted by Gemma Bonska

After a hectic start to 2023, it’s time to look forward to the summer months and the chance to catch up on all the Digital Marketing Hub resources. 

In May, the team launched new groups within the Hub, each with carefully chosen themes to provide a journey of learning. Content is retained within the Hub, so you never miss a thing!

June’s themes and challenges are:

The Ready group – Maximising impact with limited time; the 54321 challenge!

The Revive group – Nailing your USP, value proposition, and personas; Persona refinement template and build.

The Rise group – Analytics and optimisation; Get to grips with GA4.

Each month includes a challenge to aid learning and ensure everyone comes away with key successes from the groups. You can also join co-creation cafes and wrap up sessions every month, giving members the opportunity to meet and engage with people from the group and make new connections within the community.

Keep an eye out for July’s Themes!

To join a dedicated group and find a comprehensive range of support for digital marketing, simply register with the Digital Marketing Hub for free:

To find out more about the Digital Marketing Hub please visit

The Digital Marketing Hub launches the Consumer Insight Report

Posted by Gemma Bonska

Since 2021 over 8,000 people have registered for the Digital Marketing Hub, the go-to resource for anyone in sport, physical activity, fitness or leisure to hone their digital marketing skills and know-how.

Digital marketing success is dependent on understanding the wants, needs, and behaviours of a target audience, client or participant. But this is easier said than done. Which is why the team at the Digital Marketing Hub have been busy creating our new Consumer Insight report.

This report has been created exclusively for members of the Digital Marketing Hub and provides insight on how people in England are engaging with sport, fitness and exercise. 

With detail on audience demographics, including education, region, age, dependents and ethnic group, the key elements of the report highlight:

This easy to read report provides information which can be used in a variety of ways including informing a digital marketing plan, creating content and understanding how to engage different audiences.

Ollie Holt from the Digital Marketing Hub says “We regularly create new resources to help people feel more confident with their digital marketing, and make it easier for them to deliver it. We hope that our members gain value from this Consumer Insight Report and help to provide further learnings within the sports, fitness and leisure sector”.

To access the report, and a comprehensive range of support for digital marketing, simply register with the Digital Marketing Hub for free:

To find out more about the Digital Marketing Hub please visit

The stats are in!

Posted by Gemma Bonska

Following the inaugural Digital Marketing Festival, as any good and on the ball organisation should do, it was time to collate the survey results to establish how everyone who joined us felt about the event.

The key takeaways from participants were to be informed, not to just assume what people want to see, take your time to craft and learn about your audience and who you want to connect and engage with.  The session with Mollie & Rosie Kmita, created a real sense of “Just do it”, don’t be afraid to put yourself out there!

Participants were also drawn by the headline of the festival which was ‘ Find your marketing mojo’, with 36% saying that they felt they found it! 

There were two very clear reasons why people took part in the festival;  to learn more about digital marketing and to improve their skills. With 100% respondents stating that attending the festival had made them feel more positive about digital marketing. 

The overall NPS (Net Promoter Score) was 64 and 84% said that they will continue to engage with the Digital Marketing Hub as a result of the festival.

Overall the participants praised the expertise of speakers, stating that they had learned a lot from industry experts. 

We feel that the results speak for themselves. We would just like to thank everyone who joined us! 

If you missed the festival don’t worry you can catch up on all the recordings by joining the Digital Marketing Hub. You can also see our festival page where you can find out a more

Have you registered to join the Digital Marketing Hub?
To find out more about the Digital Marketing Hub please visit

The Digital Marketing Hub just got more interactive!

Posted by Gemma Bonska

The Digital Marketing Hub has exploded since the highly successful Digital Marketing Festival, that was held between the 24th – 28th of April. 

Not only was there a surge in new registrations and people joining the event, but it has also meant that the resources on the Digital Marketing Hub are packed with new and exciting content for registered users to access and learn from at their convenience.

Now that the Festival has wrapped up, the next development in the Digital Marketing Hub is the creation of three new engaged and interactive groups as well as an Ambassador programme.

The platform now has three groups for users to join::

Ready – A group created for those who are less confident in digital marketing.

Revive – A group for those looking to upskill and get back into the digital marketing game.

Rise – A group for those who are comfortable in their actions but are looking for improved results from marketing activities.

The groups can be easily accessed in the community hub, on the navigation panel, and registered users can join whichever one feels appropriate for their level.

Each group will have specific content tailored for the appropriate learning level, as well as developing relationships, conversations, and key learning takeaways. 

Charlotte Anderson, Marketing and Communications Manager at CIMSPA says. “The formation of the groups has come from the learnings we have achieved and direct feedback from users. Year 2 has seen incredible growth and more engaged users in the platform, and the next development is a natural progression of the evolution of the Digital Marketing Hub”.

The Ambassador programme allows any registered user, to share and invite people to the Digital Marketing Hub. Those who are fully engaged and inviting people, who then join, will be offered a spot as an Ambassador. 

There are three levels; 

·        Bronze Ambassadors are members who have referred at least 2 total members.

·        Silver Ambassadors are members who have referred at least 10 total members.

·        Gold Ambassadors are members who have referred at least 25 total members.

Gold Ambassadors will be given access to an exclusive Ambassadors Group.

To find out more about The Digital Marketing Hub visit

To register for the Digital Marketing Hub visit

The inaugural Digital Marketing Festival review

Posted by Gemma Bonska

On the 24th – 28th of April, the Digital Marketing Hub held the highly anticipated Digital Marketing Festival. The event was jam-packed with a headline speaker session every morning and a networking and educational ‘hang out’ tent held each afternoon. 

The speaker lineup was considered and crafted to ensure that the full sector could gain some insightful and key learnings, as well as opening the floor for an open Q&A at the end. With headliners embracing the festival vibe and seeing some colourful background in a virtual world. It was an incredible buzz!

Monday welcomed Alison Battisby, whose session was a fresh and knowledgeable look at social media, the afternoon saw Mollie & Rosie Kmita chatting about their rise and experience with all things digital. 

Tuesday Oli Patrick set the bar high in the morning with his entrepreneurial flair and the hang-out tent, covered some thought-provoking ideas on engagement within communities and how you can link social media with this.

Wednesday Ivo Gormley joined the session and with a vibrant and energised speaker set, gave some thorough insights into his world, whilst the hang-out tent dived into creativity in digital. 

Thursday Preeti Shetty rally taped into non for profit success within digital and data, which was guaranteed to be a great session. The hangout tent in the afternoon was about Ideas slamming and boy did we get some crackers!

Friday we ended on a high with Diego Borgo, an expert on all things Web 3.0 and the Metaverse, the session had so many Q&A’s that it ran over, and it could have easily been a whole day, but sadly it had to end at some point. The final hangout tent had Daisy Domenghini as the VIP guest to bring the Digital Marketing Festival to a close.

The event saw a huge influx of registrations to the Digital Marketing Community and support from the sponsor, Digital Marketing Institute, and the partners London Sport, Active Partnerships, and ukactive, who helped to make the event even more successful. 

If you missed any of the sessions then please register for the Digital Marketing Hub where you can revisit or watch with fresh eyes the festival in all its glory!

We have also got sound bites of each session on our social media channels.

So what’s next, we hear you cry?

Next week we will be launching Ready, Revive, and Rise! 

If you are desperate to find out more and have already registered simply head into the community, if you haven’t joined yet then follow the registration link, if not watch this space for more news…

Have you registered to join the Digital Marketing Hub?

To find out more about the Digital Marketing Hub please visit

Come and hangout with us!

Posted by Gemma Bonska

At 2 pm every day of the Digital Marketing Festival we will be opening our doors to the hangout tents.

Here you will be able to mingle and chat with attendees and share knowledge and experience in digital marketing. As well as leaning on everyone present, to help solve any challenges you may have.

We have special hangout tents on both Monday and Friday during the festival. 

On Monday, Mollie & Rosie Kmita, Sports broadcasters and Co-Founders of the Powerhouse Project, will be our VIP guests and both former professional footballers. They now appear regularly on Soccer AM and Sky Sports News. We can’t wait to hear from them and enjoy hanging out with them!

On Friday, Daisy Domenghini will be in the hangout tent. Daisy helps lead one of the most famous and globally acclaimed digital media and marketing agencies in the world. It is a fantastic way to end the Digital Marketing Festival.

Remember once you have registered you simply head into the Digital Marketing Hub and find the festival section, here you can book all your sessions and start getting involved straight away!

Register now:

Why should I join the Digital Marketing Hub?

Posted by Gemma Bonska

The Digital Marketing Hub was been created due to research within the leisure, health, sports and fitness sector which identified a clear need and desire need for improved learning, knowledge, understanding and application of all things digital!

The Digital Marketing Hub is delivered by CIMSPA, supported by Sport England and the National Lottery to ensure that this improved awareness of digital marketing is FREE to the sector.

The Hub is easy to register for, can be accessed via your smart phone and ensures that not only do you have a ton of resources at your finger tips, but also an engaged community, where you can learn and share experiences with people in the same field (excuse the pun!).

It doesn’t matter of you work full time, part time, a volunteer who works for a sport club within your community, an NGB or charity… Everyone is welcome.

What do others say about the Digital Marketing Hub?

Over 80% of registered Digital Marketing Hub users say that they have improved a lot or a little in their confidence using digital marketing.

Over 80% of registered users of the Digital Marketing Hub say that their digital marketing skills have improved a lot or a little.

55% of registered users state that the impact of the Digital Marketing Hub has increased awareness of their organisation/business.

With 45% having seen an increase in engagement.

With 42% saying that they have seen an increase in new customers/participants.

With this sort of data why wouldn’t you join!

How do I sign up?

Simply visit the registration page and complete the details, you will then be sent instructions how to access the Digital Marketing Hub

Want to get on track quickly? Then why not join us for the Digital Marketing Festival, happening between the 24th – 28th April. We want you to find your digital marketing mojo! Find out more here;

Festival preparations are hotting up!

Posted by Gemma Bonska

Speakers have been announced, registrations are booming and the team at the Digital Marketing Hub are getting prepared to welcome you all to the festival next week!

Every day at 11 am there will be a headliner who will kick off the day.  In the afternoon we will be hosting ‘Hangout Tents’ where you can drop in on the community and share your experiences and learn from others too.

Here’s a recap of the headliners, day by day:

Monday 24th @ 11 am Alison Battisby will be headlining the kick off to the festival. With over 14 years of social media marketing experience, including representing brands such as Tesco, Estee Lauder, Heineken as well as a range of start-ups and growing enterprises. Alison will be welcoming you all and getting the week started to be a super knowledgeable and learning experience.

Tuesday 25th @ 11 am Oli Patrick will be sharing his experience and story of navigating the world of digital marketing and growing your personal brand. Oli is a leading expert in lifestyle management and a renowned physiologist. Oil’s session will be packed with ‘gold nugget’ takeaways!

Wednesday 26th @11 am Ivo Gormley who is the founder and Chief Executive of GoodGym, which has grown to be a movement of 20,000 people in 59 cities and boroughs. Ivo also won the Cambridge Social Innovation Prize in 2020 and has advised on user participation for tech startups in the UK and US. Ivo’s session will be empowering and full of energy , a great way to beat the mid week hump.

Thursday 27th @11 am Preeti Shetty who is the CEO of Upshot, a social enterprise that helps non profits. Preeti has worked in the social change space for over 10 years, starting off at the BBC and working for various national and international NGOs and brands. Preeti’s session is set to be incredibly insightful and defo one for NGB’s, charities and volunteers.

Friday 28th @11am, will see Diego Borgo, a metaverse and NFT advisor, who works with leading Fortune 500 brands to navigate the new era. Take a listen and join Diego giving updates on this next generation of Web 3.0. 

Have you registered to join the Digital Marketing Festival?

To find out more about the Digital Marketing Hub please visit

Digital Marketing Hub gears up for the inaugural Digital Marketing Festival

Posted by Gemma Bonska

The award-winning Digital Marketing Hub announces the first of its kind Digital Marketing Festival for the sport, physical activity, fitness, and health sector. Dedicated to driving awareness of digital marketing with a clear aim to help individuals who work or volunteer in the sector embrace and break down barriers of concern that surround digital marketing.

The Digital Marketing Festival will be held between the 24th – 28th April and is being sponsored by the Digital Marketing Institute. The festival, a free online event, designed to excite, empower and educate,  is also supported by ukactive, Active Partnerships, and London Sport with the headline ‘Find your digital marketing mojo!’ 

Mischa McInerney, Marketing Director at the Digital Marketing Institute says “We at the Digital Marketing Institute (DMI) are honoured to be the Headline Sponsor of the Digital Marketing Festival in 2023. Our commitment to supporting the Sports & Physical Activity community and professionals in achieving marketing success is driven by our mission to help marketers reach their full potential”.

“We understand that facilitating meaningful connections between the Sports and Physical Activity sector and their audience is vital for involving more people in sports and physical activity, promoting physical and mental wellbeing, and creating a healthier society. In collaboration with CIMSPA, we are thrilled to offer attendees a variety of webinars, toolkits, digital marketing lessons, and more to enhance their digital marketing capabilities. Whether you are a personal trainer,  marketing professional or business leader, the Digital Marketing Festival 2023 has something valuable to offer you”.

The December 2022 ukactive published ‘Digital Futures 2022’ report, which identified the challenges the sector faces utilising and applying digital marketing. Research showed that people in a diverse range of roles – students, freelance trainers, sports volunteers, marketing executives, gym & leisure operators, and business leaders – all wish to improve their digital marketing expertise. 

The Digital Marketing Hub is a free resource to anyone working in the sport, physical activity, and fitness sector and delivered by CIMSPA and funded by Sport England and the National Lottery.

Now in its second year, the Digital Marketing Hub has been making considerable advancements. Having developed into an app-based community platform, generated over ten leading industry partners, including global brands such as Google and the Digital Marketing Institute, and in early 2023 launched the Gold Accelerator Programme, which is now in its second round following the huge success and high application levels in round one.

Ollie Bell, CIMSPA says “The growth and awareness of the award winning Digital Marketing Hub is something we are extremely proud of. The Digital Marketing Festival is an event the likes fo which the sector has never seen or experienced before, and we are gearing up to make sure the event not only has a strong speaker lineup and registration, but that it fundamentally helps to make a real difference to the need to improve digital marketing knowledge”.

The Digital Marketing Festival will break down barriers with a full week’s schedule, developed to help improve and support understanding. accessibility and use of digital marketing to benefit all users. Participants will be able to meet new connections, grow their network, and take away bucket loads of tips to help take their digital marketing to the next level.

Kate Dale, Director of Marketing says “If you’re trying to reach new participants and retain existing ones, digital marketing is an incredibly valuable resource available – quite literally – at your fingertips. But it can be quite daunting knowing how to make best use of the channels, tools and techniques on offer. The Digital Marketing Festival is a cracking opportunity for anyone working or involved in sport and physical activity to develop their skills, learn new techniques and get advice on how to reach more people efficiently and effectively. It builds on the incredible resources already available for free on the Digital Marketing Hub to help all of us do what we need to do better; and I can’t wait to get involved myself”.

To register for the Digital Marketing Festival please visit

To find out more about the Digital Marketing Hub please visit