Following the inaugural Digital Marketing Festival, as any good and on the ball organisation should do, it was time to collate the survey results to establish how everyone who joined us felt about the event.
The key takeaways from participants were to be informed, not to just assume what people want to see, take your time to craft and learn about your audience and who you want to connect and engage with. The session with Mollie & Rosie Kmita, created a real sense of “Just do it”, don’t be afraid to put yourself out there!
Participants were also drawn by the headline of the festival which was ‘ Find your marketing mojo’, with 36% saying that they felt they found it!
There were two very clear reasons why people took part in the festival; to learn more about digital marketing and to improve their skills. With 100% respondents stating that attending the festival had made them feel more positive about digital marketing.
The overall NPS (Net Promoter Score) was 64 and 84% said that they will continue to engage with the Digital Marketing Hub as a result of the festival.
Overall the participants praised the expertise of speakers, stating that they had learned a lot from industry experts.
We feel that the results speak for themselves. We would just like to thank everyone who joined us!
If you missed the festival don’t worry you can catch up on all the recordings by joining the Digital Marketing Hub. You can also see our festival page where you can find out a more https://digital.cimspa.co.uk/festival/news