Since 2021 over 8,000 people have registered for the Digital Marketing Hub, the go-to resource for anyone in sport, physical activity, fitness or leisure to hone their digital marketing skills and know-how.
Digital marketing success is dependent on understanding the wants, needs, and behaviours of a target audience, client or participant. But this is easier said than done. Which is why the team at the Digital Marketing Hub have been busy creating our new Consumer Insight report.
This report has been created exclusively for members of the Digital Marketing Hub and provides insight on how people in England are engaging with sport, fitness and exercise.
With detail on audience demographics, including education, region, age, dependents and ethnic group, the key elements of the report highlight:
- Sport and fitness behaviours
- Reasons for playing sport
- Online behaviours and media
- Values and attitudes
This easy to read report provides information which can be used in a variety of ways including informing a digital marketing plan, creating content and understanding how to engage different audiences.
Ollie Holt from the Digital Marketing Hub says “We regularly create new resources to help people feel more confident with their digital marketing, and make it easier for them to deliver it. We hope that our members gain value from this Consumer Insight Report and help to provide further learnings within the sports, fitness and leisure sector”.
To access the report, and a comprehensive range of support for digital marketing, simply register with the Digital Marketing Hub for free: https://community.cimspa.co.uk/
To find out more about the Digital Marketing Hub please visit https://digital.cimspa.co.uk/.
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