The Digital Marketing Hub, now in its second year, is proud to announce a team of new partners who have come on board to raise the awareness of this fully funded learning and community platform that is freely available to anyone across sport, fitness and physical activity in England.
The seven new partners joining the Digital Marketing Hub are:
Active Partnerships
Club Matters
Future Fit
Hatton Academy
London Sport
My PT Hub
ukactive
“We are very excited to welcome these seven new partners so that more people who are involved in sport and physical activity can benefit from the Digital Marketing Hub” explained Ollie Bell, Commercial Director at CIMSPA. “Not only will more people become aware of this fully funded and free to access resource, we have excellent opportunities to collaborate, improve the learning available and grow our community of supportive, like-minded people”.
Research has shown that people in a diverse range of roles – students, freelance trainers, sport volunteers, marketing executives, gym & leisure operators and business leaders – all wish to improve their digital marketing expertise. These new partners represent a broad spectrum of the sport, fitness and physical activity ecosystem, allowing more people to hear about the Digital Marketing Hub in their niche or setting.
Being a partner with the Digital Marketing Hub is free of charge. Each partnership is established on mutual collaboration for the benefit of shared goals. The ultimate aim is to best support the diverse workforce that are the heartbeat of sport, fitness and physical activity who need that extra helping hand to best promote their session, activity, club or organisation. If you are interested in becoming a partner with the Digital Marketing Hub please email Ollie Holt: academypm@cimspa.co.uk.
Rosie Benson, Head of Clubs at Sport England, says “Sport England’s Club Matters Team are delighted to be working with the Digital Marketing Hub. Our allied aims of helping organisations to succeed by understanding their people, reaching new audiences, maximising their engagement, and driving growth offers us an exciting opportunity to collaborate and develop new resources to support the sector.”
Nicki Couzens, Relationships Partner at Active Partnerships, says “Active Partnerships are pleased to support the Digital Marketing Hub.
The variety of webinars, templates, tools and guidance along with the support through items such as the accelerator programme mean the DMH can help support organisations and the workforce understand how to use digital marketing to maximise their impact and encourage more people to be active”.
Carl Richards, Head of Group Education and Operations at Future Fit says “In an industry where over 50% of the workforce say they need support with building their career, teaming up with the Digital Marketing Hub allows fitness professionals the chance to build confidence and access guidance they can use to engage, gain and retain more clients”.
Chris Norfield, Head of Digital Behaviour Change at London Sport says “We believe in the power of digital marketing to help more people access sport and physical activity. But we know that getting started with digital marketing can be difficult, particularly for smaller organisations and those reliant on volunteers. From navigating the complex jargon to keeping up with the ever-changing set of channels or tactics – it can be overwhelming and hard to know where to start.”
“That’s why we’ve partnered with the Digital Marketing Hub to make this journey easier for those in our sector. DMH is a great way to bring together simple and actionable advice relevant to those who share our mission of helping people live better lives through physical activity.”
Richard Hewitt, UK Country Manager Hatton Academy says “We see a lot of our own values reflected in the DMH, when it comes to educating and empowering those who work within the world of fitness and physical activity. We have long sought to equip Hatton Certified Instructors with the knowledge and ability to market their skills, capabilities and ultimately their product, and thus stand the best chance of engaging their target audience.”
“We see our partnership with the DMH as an extension of this goal, opening a door for Instructors to access a well-funded initiative that can positively impact their long-term education and success.”
Lewis Agnew, COO of My PT Hub says “With digital marketing becoming an ever relied upon lead generation strategy, we’re honoured to partner with the Digital Marketing Hub and look forward to working with you and other like minded brands to deliver valuable insights into such an important topic.”
In December 2022, ukactive published ‘Digital Futures 2022’ report, which can be downloaded here. The key takeaways reinforce the need for the free resources of the Digital Marketing Hub to provide easy to access and comprehensive content:
91% of respondents say digital helps increase participation
88% say digital helps increase retention
88% say digital helps to make a positive social impact
66% say their use of digital supports the sector as a whole
60% say digital will play a critical or central role in their future
The Digital Marketing Hub is a free resource delivered by CIMSPA, supported by Sport England and funded by the National Lottery. Following a successful first year the Digital Marketing Hub is continuing its headline partnership with Google and the Digital Marketing Institute, and growing its influence across the sport and physical activity landscape. The platform is now available as an app and continues to expand the range of content and support available.
To find out more about The Digital Marketing Hub visit https://digital.cimspa.co.uk/.
To register for the Digital Marketing Hub visit https://community.cimspa.co.uk
Tags: press release
