18th November 2022
The Digital Marketing Hub launches its Gold Accelerator Programme
The Digital Marketing Hub (DMH) delivered by CIMSPA and supported by Sport England through a National Lottery award, has now entered its second year. The DMH is a free digital marketing resource and community platform available to anyone involved in sport and physical activity in England – such as freelance trainers, sport volunteers, charities, marketing executives, business owners and gym operators.
An area for Year 2 growth of the DMH is the launch of The Digital Marketing Hub Gold Accelerator Programme, which is free and fully funded. It has been created to provide ambitious individuals with a new way to expand their expertise in digital marketing beyond that currently available in the DMH.
Following the success of the group coaching programme in Year 1, it is clear that being part of a group of learners with the support of a trainer, and sharing with peers is important. This type of learning really helps individuals and organisations bring their digital marketing strategy to life.
The Digital Marketing Hub Gold Accelerator Programme is now ready to accept its first round of applicants to participate in the programme commencing in January 2023. This programme will provide cohorts of learners with dedicated trainer led sessions and access to expert mentors.
Successful applicants will go through a six-week programme starting in 2023, whereby they will attend a one-hour session each week.
Over the six-week programme participants will be taken through four key topics:
1. Understanding your business, your customers and their persona
2. Identifying and comparing digital marketing channels and opportunities
3. Creating social media content for specific channels
4. Executing your strategy and measuring success
Graduates of the Gold Accelerator Programme will have enhanced skills and expertise to take their digital marketing strategy or plan to the next level.
Adam Freeman-Pask, Head of Digital Innovation at Sport England says “We welcome the addition of the Digital Marketing Hub Gold Accelerator Programme, alongside the existing expert webinar sessions and the new community feature of the Hub.”
“We have seen the value accelerators can bring first hand via our Birmingham 2022 legacy investments and the Innovation and Digital Accelerator. Sport England are looking forward to the first round of registrations opening and the accelerator launching in early 2023.”
The first round of applications opens at 12pm on the 21st November and will close at midnight on Monday 28th November. To apply you must first register for the DMH here: https://community.cimspa.co.uk. Then watch out for your joining email. Once you join the DMH platform, you can apply for the Gold Accelerator Programme, where you can select your preferred start date. Applicants will be informed whether they have been selected or not no later than the 18th December.
Register today and find out more about the DMH here: https://digital.cimspa.co.uk/
Tags: press release
