The award-winning Digital Marketing Hub announces the first of its kind Digital Marketing Festival for the sport, physical activity, fitness, and health sector. Dedicated to driving awareness of digital marketing with a clear aim to help individuals who work or volunteer in the sector embrace and break down barriers of concern that surround digital marketing.
The Digital Marketing Festival will be held between the 24th – 28th April and is being sponsored by the Digital Marketing Institute. The festival, a free online event, designed to excite, empower and educate, is also supported by ukactive, Active Partnerships, and London Sport with the headline ‘Find your digital marketing mojo!’
Mischa McInerney, Marketing Director at the Digital Marketing Institute says “We at the Digital Marketing Institute (DMI) are honoured to be the Headline Sponsor of the Digital Marketing Festival in 2023. Our commitment to supporting the Sports & Physical Activity community and professionals in achieving marketing success is driven by our mission to help marketers reach their full potential”.
“We understand that facilitating meaningful connections between the Sports and Physical Activity sector and their audience is vital for involving more people in sports and physical activity, promoting physical and mental wellbeing, and creating a healthier society. In collaboration with CIMSPA, we are thrilled to offer attendees a variety of webinars, toolkits, digital marketing lessons, and more to enhance their digital marketing capabilities. Whether you are a personal trainer, marketing professional or business leader, the Digital Marketing Festival 2023 has something valuable to offer you”.
The December 2022 ukactive published ‘Digital Futures 2022’ report, which identified the challenges the sector faces utilising and applying digital marketing. Research showed that people in a diverse range of roles – students, freelance trainers, sports volunteers, marketing executives, gym & leisure operators, and business leaders – all wish to improve their digital marketing expertise.
The Digital Marketing Hub is a free resource to anyone working in the sport, physical activity, and fitness sector and delivered by CIMSPA and funded by Sport England and the National Lottery.
Now in its second year, the Digital Marketing Hub has been making considerable advancements. Having developed into an app-based community platform, generated over ten leading industry partners, including global brands such as Google and the Digital Marketing Institute, and in early 2023 launched the Gold Accelerator Programme, which is now in its second round following the huge success and high application levels in round one.
Ollie Bell, CIMSPA says “The growth and awareness of the award winning Digital Marketing Hub is something we are extremely proud of. The Digital Marketing Festival is an event the likes fo which the sector has never seen or experienced before, and we are gearing up to make sure the event not only has a strong speaker lineup and registration, but that it fundamentally helps to make a real difference to the need to improve digital marketing knowledge”.
The Digital Marketing Festival will break down barriers with a full week’s schedule, developed to help improve and support understanding. accessibility and use of digital marketing to benefit all users. Participants will be able to meet new connections, grow their network, and take away bucket loads of tips to help take their digital marketing to the next level.
Kate Dale, Director of Marketing says “If you’re trying to reach new participants and retain existing ones, digital marketing is an incredibly valuable resource available – quite literally – at your fingertips. But it can be quite daunting knowing how to make best use of the channels, tools and techniques on offer. The Digital Marketing Festival is a cracking opportunity for anyone working or involved in sport and physical activity to develop their skills, learn new techniques and get advice on how to reach more people efficiently and effectively. It builds on the incredible resources already available for free on the Digital Marketing Hub to help all of us do what we need to do better; and I can’t wait to get involved myself”.
To register for the Digital Marketing Festival please visit https://digital.cimspa.co.uk/festival.
To find out more about the Digital Marketing Hub please visit https://digital.cimspa.co.uk/.
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