Archive for March, 2023

Digital Marketing Hub gears up for the inaugural Digital Marketing Festival

Posted by Gemma Bonska

The award-winning Digital Marketing Hub announces the first of its kind Digital Marketing Festival for the sport, physical activity, fitness, and health sector. Dedicated to driving awareness of digital marketing with a clear aim to help individuals who work or volunteer in the sector embrace and break down barriers of concern that surround digital marketing.

The Digital Marketing Festival will be held between the 24th – 28th April and is being sponsored by the Digital Marketing Institute. The festival, a free online event, designed to excite, empower and educate,  is also supported by ukactive, Active Partnerships, and London Sport with the headline ‘Find your digital marketing mojo!’ 

Mischa McInerney, Marketing Director at the Digital Marketing Institute says “We at the Digital Marketing Institute (DMI) are honoured to be the Headline Sponsor of the Digital Marketing Festival in 2023. Our commitment to supporting the Sports & Physical Activity community and professionals in achieving marketing success is driven by our mission to help marketers reach their full potential”.

“We understand that facilitating meaningful connections between the Sports and Physical Activity sector and their audience is vital for involving more people in sports and physical activity, promoting physical and mental wellbeing, and creating a healthier society. In collaboration with CIMSPA, we are thrilled to offer attendees a variety of webinars, toolkits, digital marketing lessons, and more to enhance their digital marketing capabilities. Whether you are a personal trainer,  marketing professional or business leader, the Digital Marketing Festival 2023 has something valuable to offer you”.

The December 2022 ukactive published ‘Digital Futures 2022’ report, which identified the challenges the sector faces utilising and applying digital marketing. Research showed that people in a diverse range of roles – students, freelance trainers, sports volunteers, marketing executives, gym & leisure operators, and business leaders – all wish to improve their digital marketing expertise. 

The Digital Marketing Hub is a free resource to anyone working in the sport, physical activity, and fitness sector and delivered by CIMSPA and funded by Sport England and the National Lottery.

Now in its second year, the Digital Marketing Hub has been making considerable advancements. Having developed into an app-based community platform, generated over ten leading industry partners, including global brands such as Google and the Digital Marketing Institute, and in early 2023 launched the Gold Accelerator Programme, which is now in its second round following the huge success and high application levels in round one.

Ollie Bell, CIMSPA says “The growth and awareness of the award winning Digital Marketing Hub is something we are extremely proud of. The Digital Marketing Festival is an event the likes fo which the sector has never seen or experienced before, and we are gearing up to make sure the event not only has a strong speaker lineup and registration, but that it fundamentally helps to make a real difference to the need to improve digital marketing knowledge”.

The Digital Marketing Festival will break down barriers with a full week’s schedule, developed to help improve and support understanding. accessibility and use of digital marketing to benefit all users. Participants will be able to meet new connections, grow their network, and take away bucket loads of tips to help take their digital marketing to the next level.

Kate Dale, Director of Marketing says “If you’re trying to reach new participants and retain existing ones, digital marketing is an incredibly valuable resource available – quite literally – at your fingertips. But it can be quite daunting knowing how to make best use of the channels, tools and techniques on offer. The Digital Marketing Festival is a cracking opportunity for anyone working or involved in sport and physical activity to develop their skills, learn new techniques and get advice on how to reach more people efficiently and effectively. It builds on the incredible resources already available for free on the Digital Marketing Hub to help all of us do what we need to do better; and I can’t wait to get involved myself”.

To register for the Digital Marketing Festival please visit https://digital.cimspa.co.uk/festival.

To find out more about the Digital Marketing Hub please visit https://digital.cimspa.co.uk/.

Webinar 21/3/23 – ‘Goal setting, Measurement+Monitoring and Course Correction’.

Posted by Gemma Bonska

Digital marketing specialists Active Internet Marketing (AIM) present this webinar as the final part in the series called ‘Digital Marketing for Growth’ designed as a mini course to cover the essential digital elements for growth with no or low cost options.

The session is presented by Adam Posser and will cover the following:

How to set goals and measure them.

How all stakeholders need to align with goals?

How productivity and KPI’s are monitored and what actions to take if you are falling short of the targets.

Remember, every webinar is held on a Tuesday at 11am via Zoom and lasts 60 minutes in duration. 

To join in make sure you have registered on the Digital Marketing Hub or for existing members simply go to the community platform to book your space.

Webinar 14/3/23 – ‘Growth Mindset & Marketing’

Posted by Gemma Bonska

Digital marketing specialists Active Internet Marketing (AIM) present this webinar as the first in a three part series called ‘Digital Marketing for Growth’ designed as a mini course to cover the essential digital elements for growth with no or low cost options.

The session is presented by Christine Craig and will cover the following:

What is a Growth Mindset and Why is it beneficial?

How does this philosophy translate in marketing terms?

How measuring progress can be used for more powerful future performance.

Remember, every webinar is held on a Tuesday at 11am via Zoom and lasts 60 minutes in duration. 

To join in make sure you have registered on the Digital Marketing Hub or for existing members simply go to the community platform to book your space.

Dates for your diary; 

Tuesday 21st March

Goal Setting, Measurement and Monitoring and course correction.

The Digital Marketing Hub welcomes a new partner.

Posted by Gemma Bonska

Propel Teams are delivering the highly successful Gold Accelerator Programme within the Digital Marketing Hub and have been fundamental to the success of the programme. It is therefore a natural progression that they have become a headline partner of the Digital Marketing Hub.

With the first round of the inaugural Gold Accelerator Programme coming to a close and the applications of round two now complete, which will see a further 42 individuals being selected to fill the final three cohorts of the 2023 Digital Marketing Hub Gold Accelerator, it is on track to have supported 100 graduates.

The initial results from round one speak for themselves, confirming the success:

Ollie Bell, CIMSPA says “The Gold Accelerator Programme, as anticipated, has been a shining star of the Digital Marketing Hub. We took feedback from year one and put it into action with the support and knowledge of Propel Teams. We couldn’t be prouder of the results of the first round, feedback, and the difference the accelerator programme has made to those who have participated”.

Matt Willcocks, Propel Teams Co-Founder says “Propel Teams are teaming up with CIMSPA and the Digital Marketing Hub, as they have a clear mission to inspire the nation to be more active. This aligns with our mission to create a positive impact in the sector. Both CIMSPA and the Digital Marketing Hub have a collaborative team whose strengths complement ours, and we felt our network, team, and expertise could add value and contribute to the success of the Digital Marketing Hub.”

To find out more about the DMH visit: https://digital.cimspa.co.uk/

Webinar 7/3/23 – ‘Data Capture, Analysis & Management’

Posted by Gemma Bonska

This webinar is about  ‘Data Capture, Analysis & Management’

Digital marketing specialists Active Internet Marketing (AIM) present this webinar as the second part series called ‘Digital Marketing for Growth’. Designed as a mini course to cover the essential digital elements for growth with no or low cost options.

The session is presented by Colin Craig and will cover the following:

How to capture data in Google Analytics

How to utilise Tag Manager and analytics

An example of the best data to capture for different channels

How to use this data to monitor your business

Remember, every webinar is held on a Tuesday at 11 am via Zoom and lasts 60 minutes in duration. 

To join in make sure you have registered on the Digital Marketing Hub or for existing members simply go to the community platform to book your space.

Dates for your diary; 

Tuesday 14th March

Growth Mindset and Digital Marketing

Tuesday 21st March

Goal Setting, Measurement and Monitoring and course correction.