You spoke, we listened… We spent a lot of time researching what you wanted to gain from the DMH throughout year 1.
Following the success of our group coaching programme in year 1, we know that being part of a group of learners benefitting from the support of a trainer and sharing with your peers is important. This type of support really helps individuals and organisations to bring their digital marketing strategy to life. Activation is fundamental to digital marketing, so we are now getting ready to launch the DMH Gold Accelerator programme.
What is an accelerator programme?
Accelerators are short fixed-term development programmes, with the DMH programme lasting 6 weeks. Attendees from similar business types are brought together into cohorts that benefit from a focused curriculum of knowledge.
What sets accelerators apart from other types of business support programmes is that they combine an educational programme with mentoring and networking opportunities. Participants have unique access to exemplars that can provide unique experience, expertise and connections.
What is the Digital Marketing Hub Gold Accelerator?
The Digital Marketing Hub Gold Accelerator has been created to provide ambitious individuals with a new way to expand their expertise in digital marketing beyond that currently available in the Digital Marketing Hub.
Successful Digital Marketing Hub individuals from application, will go through a six-week programme starting either on 9th January or 27th February (we will match groups to availability), whereby they will attend a one-hour session each week on a fixed day and time.
All sessions will be held virtually through the Digital Marketing Hub. Following the six-week programme we will be hosting an in-person event at the Sheffield Olympic Legacy Park to allow Gold Accelerator participants to meet each other, as well as the coaches and mentors they’ve interacted with during the programme.
Who is the Digital Marketing Hub Gold Accelerator for?
The Digital Marketing Hub Gold Accelerator is for anyone who has registered for the Digital Marketing Hub, can commit to all sessions of the programme, and have developed a digital market strategy or plan, even if it is a draft at this stage.
Individuals selected to join the programme will have demonstrated that they are:
Ready > (by engaging with existing Digital Marketing Hub content and creating a Digital Marketing Strategy)
Committed > (by attending the webinar as part of the application process)
Available > (by confirming they are available to regularly attend sessions in at least one of the weekly slots; slot days and times TBC)
What will I learn on the Digital Marketing Hub Gold Accelerator and how will it benefit me?
Over the six-week programme participants will be taken through four key topics:
1. Who – Understanding your business, your customers and their persona
2. Where – Identifying and comparing digital marketing channels and opportunities
3. How and When – Creating social media content for specific channels
4. Executing your strategy and measuring success
Graduates of the Accelerator programme will have enhanced skills and expertise to take their digital marketing strategy or plan to the next level.
Furthermore, through the programme participants will have the opportunity to expand their network, by creating links to peers, coaches and mentors that are exemplars in digital marketing. Through our accelerator partner, Propel, we have opened up a network of 50+ experts from across sports, health, wellness and digital marketing that participants will have opportunities to meet and learn from.
The first round of applications will open at 12pm on the 21st November and will close at midnight on Monday 28th November via an online application form which is available within the new community platform.
Following this, suitable applicants that have demonstrated that they are available, committed and ready will be asked to attend a webinar on Wednesday 7th December where we will go through the programme structure in more detail and answer any questions that applicants may have. We will then inform all applicants whether they have been selected or not no later than the 18th December.
Want to register for the DMH? Click here